How to Create Compelling Campaign Goals

by Pit / Dec 30, 2022

How to Create Compelling Campaign Goals

Your crowdfunding campaign goals drive supporters to donate. Your campaign should run for a fixed time and have some clear overall financial, engagement, and impact goals.

Consider these questions when establishing crowdfunding campaign goals:
  • Why are you launching this campaign? (Impact Goal)
  • How much are you trying to raise? (Financial Goal)
  • How many supporters do you want to participate? (Engagement Goal)
  • What else are you looking to increase, and how will you measure it? (e.g., awareness, social media, website traffic, volunteers, memberships, etc.) (Impact Goal)
  • By when? How long will your campaign run?

by Donor Perfect