Online Crowdfunding Statistics For Nonprofits

Online Crowdfunding Statistics
by nonprofitssource.com

Online Crowdfunding Statistics For Nonprofits
Crowdfunding is the practice of funding a project or venture by raising small amounts of money from a large number of people, typically via the Internet. Crowdfunding is a form of crowdsourcing and alternative finance. In 2015, a worldwide estimate totaling over $34 billion was raised by crowdfunding.

Online Crowdfunding Trends

• 41% have donated to crowdfunding campaigns that benefit individuals.
• 16% of crowdfunders donate less money to NGS, NPOs, & charities due to their financial support of crowdfunding campaigns.
• 14% of donors worldwide have created an online peer-to-peer fundraising campaign.
• $9,237.55 is the average amount a nonprofit crowdfunding campaign raises.
• $568 is the average amount individuals raise through crowdfunding.
• An average of 8 people donate to an individual crowdfunding campaign.
• The average donation size to a crowdfunding campaign is $66.
• 17% of crowdfunding donations are made on mobile devices.
• Campaigns that can gain 30% of their goal within the first week are more likely to succeed.
• Social Media is a critical factor in crowdfunding success: for every order of magnitude increase in Facebook friends (10, 100, 1000), the probability of success increases drastically (from 9%-, 20%, to 40%).
•  Individuals ages 24-35 are much more likely to participate in crowdfunding campaigns; those over 45 are significantly less likely to back campaigns.
• There’s an average of a 35% increase in giving when there’s a crowdfunding thermometer.
• 62% of donors who give to crowdfunding campaigns are new to crowdfunding.
• 300-500; the average word count in the campaign description for projects that raise the most money.
• Campaign owners raise 3X more if they update supporters every 5 days.
• The average number of updates that a successful campaign owner posts is 4.
• Crowdfunding campaigns get 126% more donations when owners update supporters.
• Campaigns that are shared fewer than 2 times have a 97% chance of failure.
• Crowdfunding campaigns with personal videos raise 150% than those that don’t have videos.
• Over half of people who receive an email about a crowdfunding campaign made a donation